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If you are an independent professional in the language industry, this live session is for you.

Join us on Feb. 23rd, where Dr. Miguel Cerna, Managing Partner at Verve, will explain the importance and relevance of new pricing strategies for our industry, and present a new approach to pricing.

We will be talking about

THE OLD VS. THE NEW

Traditional and new factors influencing  the price of different services in the language industry.

MONETIZATION

Pricing formulas and tools made for independent professionals with limited budget to invest in

technology. 

SALES STRATEGIES

The psychology of price and pricing literacy so that you know how to sell your service with confidence.

... and more

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About the instructor

Dr. Miguel Cerna

Behavioral scientist & Cross-cultural conflict analyst. Formerly, he was a senior lecturer of international business administration, China relations, behavioral economics, and cross-cultural communication for international programs at different higher education institutions in China.
His involvement with language as the means to influence and make things happen started during his years as a journalist in El Salvador and continued during his years as an Attaché to the Embassy of El Salvador in Taiwan where, among other functions, he was in charge of translating and interpreting for government negotiations and trade content. Entering international trade, he continued to translate and interpret as part of his duties in sales and market development. As an executive, he later partnered with LSPs for the localization of materials that support globalization systems he had to implement for multinationals, the core of those systems was language. He is currently Managing Partner at Verve focused on remaking the strategies for fairer pricing and services enhancement through wider inclusion and multidisciplinarity.

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